#PRFail a Lesson in How *Not* to Interact on Twitter

#PRFail a Lesson in How *Not* to Interact on Twitter

Twitter FailSo, last week, this happened. But, wait, it gets better.

That’s right, Ilissa Miller, CEO of iMiller PR in New York, just gave us all a great lesson in how now to interact on Twitter (or anywhere else for that matter!) via her conversation with widely respected digital marketing expert Jason Falls.

While it’s important to note that Ilissa and Jason patched things up, this stream of interactions can serve as a great case study for PR pros everywhere on what not to do. Read more

5 Outdated #PR Elements & How They’ve Evolved

5 Outdated #PR Elements & How They’ve Evolved

PR Then and NowSome things in the world of public relations will always stay the same… Be authentic. Strive for credibility. Build relationships. Create storylines. Act fast. Achieve thought leadership…

But, the ways in which we achieve some of these still-critical elements have changed greatly over the years.

From circulation numbers to embedded URLs, from event attendance to social presence, and from direct mail to SMS, the PR world is evolving. Here are five outdated practices that have undergone a modern makeover with successful results! Read more

Are You Faking It? Social Media Follower Fraud

Are You Faking It? Social Media Follower Fraud

Fake Twitter FollowersIt’s not uncommon for social media users to become obsessed with their popularity on major social networks like Facebook, Twitter and Google+. You may even be guilty of it too! Ever post a picture to Instagram and then just ten minutes later feel disappointed that it only has three likes? I, of course, know nothing about that… 😉  How many likes, shares and followers people have can have a positive impact on their social profile, often increasing credibility and validation for good content, but, would you be willing to actually pay for followers? Read more

April Fools’ Day Tech Pranks

April Fools’ Day Tech Pranks

April Fools’ Day marks a long-standing tradition of practical jokes, hoaxes and good, old-fashioned tomfoolery. So, naturally, it’s one of my favorite holidays! With everything from “kick me” signs taped to people’s backs and flour poured into hairdryers, to toothpaste-filled Oreo cookies and Saran Wrap on the toilet seat, April 1st is a day when many are constantly looking over their shoulder … and the tech world is no different! Just try putting a Post-it note over your coworker’s mouse trackball, or pressing Ctrl+Alt+↑on their computer keyboard, and watch them go nuts (note: Ctrl+Alt+↓ is the fix for the second trick). Read more

What’s ‘The Gist’ of it?

What’s ‘The Gist’ of it?

Thanks to text messaging and social media sites like Twitter that have reduced much of today’s communication to a mere character count (if not simply a picture), it could be argued that people are growing weary of long-form content and are just looking for the bottom line, leaving them asking, “What’s the gist of it?”

The GistWell, now there’s a site that helps you find just that. Launched today by the creators of Someecards and HappyPlace, The Gist gives a comedic take on the day’s top news in as few words as possible – usually just a sentence or two! Read more

Weather Channel Taps Social Media for #Nemo Blizzard

Weather Channel Taps Social Media for #Nemo Blizzard

Sandy, Katrina, Irene, Andrew… all memorable names of Hurricanes that have wreaked havoc on U.S. coastlines and mainland in years past, but have you heard of Nemo? In case you’ve been living in a sunny California bubble, Nemo is the first named blizzard that’s predicted to hit the North East by tomorrow afternoon… and hit hard. But when did we start naming blizzards? Even the infamous blizzard of ’78 went unnamed. So, what’s Nemo all about?

The answer is simple: social media. Read more

Using Twitter for Customer Service

Using Twitter for Customer Service

While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public forum for interacting with disgruntled consumers, but Twitter has become the primary soap box for many to voice not only outrage, but also satisfaction with both products and services alike. Read more