Industry conferences and trade shows are great opportunities for companies and individuals to generate exposure, leverage a thought leadership platform and target key audiences… especially if you’re able to wrangle a speaking session! But, with speaker proposals climbing into the tens of thousands for some major industry conferences, unless you’re willing to shell out the big bucks for a sponsored slot, beating out the competition is becoming harder by the minute.
In my latest LinkedIn Pulse piece, “3 Tips for Creating a Winning Speaking Submission,” I go into how getting to know the judges (and getting the judges to know you), researching sessions from years past, and using questions to get your point across can help give your conference CFP an edge.
Check it out and join the conversation on Twitter @MeredithLEaton to let me know your top tips, too!
Thought leaders are highly sought after – by industries desperate for innovation and companies wanting more awareness in their field. But, can anyone make the cut? After all, thought leaders aren’t born, they’re made. And, while many have the same characteristics – inspirational, innovative, bold, credible, respected, etc. – there are certain elements that can help establish a sound platform for successful thought leadership.
In my latest LinkedIn Pulse piece, “5 Ingredients for Creating Successful Thought Leaders,” I delve into some key considerations to help thought leaders get off the ground. Have a look and share know your best tips for creating thought leaders by tweeting me @MeredithLEaton.
Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a report or whitepaper to help highlight your company or client’s industry message, often on best practices to solve business pain points (without an outright company endorsement), can be extremely beneficial.
But, once you have the report in hand, what can you do to further its promotion and spread awareness? These five areas can provide a good starting point for PR and marketing communications teams: Read more