82 Percent are More Thankful in 2012 than 2011

82 Percent are More Thankful in 2012 than 2011

A few months ago, March Communications posted a comment on its Facebook page, asking what people loved most about PR. Comments flooded in ranging from the creativity of the industry and constant learning opportunities, to the fast pace and how no two days are the same. And, as we approach the Thanksgiving holiday in the U.S., I think it’s safe to say that many of us are thankful for these qualities in our growing industry.

But, beyond PR, people generally seem to be more thankful this year than in years past. According to a Harris Interactive poll, in 2011, just 32 percent of those surveyed were more thankful thank in 2010. And, this year, with an interactive poll being conducted at the bottom of this article, stats are already showing that nearly 82 percent of people are more thankful in 2012 than in 2011 (at least at the time when I took the survey). Perhaps it has something to do with the recovering economy and improving unemployment rates since the 2008 economic downturn. But, whatever the reason, it’s encouraging to see thankfulness spreading nationwide. Read more

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Social Media; Where Do You Turn for News?

Social Media; Where Do You Turn for News?

It’s obvious that social media has become a pervasive way to gather news and information on trending topics, current events and interesting subject matter, but has it become the top source people turn to, or is it merely a supplement for more traditional news sources? Recently, TEKGROUP issued their 2011 Social Media News Survey report, which helps answer that very question. Read more

How Socially Mature is Your Company?

How Socially Mature is Your Company?

There’s no denying that social media has become a key part of corporate strategy for businesses across almost every industry. In fact, the Content Marketing Institute’s recent study, B2B Content Marketing: 2012 Budgets, Benchmarks and Trends, found that 74 percent of B2B marketers currently use social media, and the use of almost every social media channel is set to increase in 2012 with YouTube increasing 47 percent, LinkedIn increasing 39 percent, Twitter increasing 35 percent, and Facebook increasing 30 percent. But how do you know where your company lies in terms of social media implementation and effectiveness? Read more