Hashtag Best Practices: RiteTag

Hashtag Best Practices: RiteTag

RiteTagThere’s no shortage of social media best practices. And, the use of hashtags is no exception. But, more often than not, best practices like “use hashtags to insert yourself into relevant conversations” are great advice, but too vague… specifically, in this instance, the word relevant. After all, relevance is all relative.

To use the topic at hand, if you’re posting about social media best practices, a #SocialMedia hashtag may seem like a no brainer. Relevant? Yes. But, relevant to the point of useful? Perhaps not. Read more

5 Ways to Leverage an Analyst Report for PR & Marketing

5 Ways to Leverage an Analyst Report for PR & Marketing

reportAnalysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a report or whitepaper to help highlight your company or client’s industry message, often on best practices to solve business pain points (without an outright company endorsement), can be extremely beneficial.

But, once you have the report in hand, what can you do to further its promotion and spread awareness? These five areas can provide a good starting point for PR and marketing communications teams: Read more

5 #PR Tips to Get Your Tech Startup Noticed

5 #PR Tips to Get Your Tech Startup Noticed

PR_Tips_for_StartupsOver the past five years, VC firms have invested $31.5 billion across 3,308 deals for Silicon Valley tech startups. The innovation being financed is astounding, but, for startups to get to the next level, they need to take a proactive stance to get noticed beyond the venture capitalist scene to promote more widespread awareness and exposure. Having an effective PR strategy is a crucial element of that next step and below are five tactics to get the ball rolling! Read more

Are You Faking It? Social Media Follower Fraud

Are You Faking It? Social Media Follower Fraud

Fake Twitter FollowersIt’s not uncommon for social media users to become obsessed with their popularity on major social networks like Facebook, Twitter and Google+. You may even be guilty of it too! Ever post a picture to Instagram and then just ten minutes later feel disappointed that it only has three likes? I, of course, know nothing about that… 😉  How many likes, shares and followers people have can have a positive impact on their social profile, often increasing credibility and validation for good content, but, would you be willing to actually pay for followers? Read more

What B2B Tech Companies Need for a Successful Product Launch: Part 3

What B2B Tech Companies Need for a Successful Product Launch: Part 3

Product LaunchFollowing parts one and two of our three-part series on successful B2B technology product launches, here we examine the third and final phase: the post-launch.

After months of stress and prep, now it’s time to tie up any loose ends and evaluate your success! Here are four key elements to consider during any post-launch campaign:

Read more

What B2B Tech Companies Need for a Successful Product Launch: Part 2

What B2B Tech Companies Need for a Successful Product Launch: Part 2

product launchFollowing part one of our three-part series on successful B2B technology product launches, here we examine the second phase: the actual launch.

It’d be great if you could just sit back on the day of the launch and watch the coverage roll in thanks to all your pre-launch preparations, but, unfortunately that is never the case! On the day of the launch, there’s still a lot to do to ensure the campaign proceeds successfully. Read more

What B2B Tech Companies Need for a Successful Product Launch: Part 1

What B2B Tech Companies Need for a Successful Product Launch: Part 1

Product LaunchThe majority of B2B tech companies are operating in extremely crowded markets. Businesses across everything from backup and disaster recovery to cloud security and big data analytics have to find ways to rise above noisy competitors to establish greater share of voice and market distinction.

One way to achieve that is through a successful and strategic product launch.

A company is only as good as what it offers, but even companies with the best technology on the market need help generating awareness and buzz. With a well thought out product launch, such exposure can not only be achieved, but turned into leads! Read more