What is SEO? Even without looking up the formal definition, many people know that SEO, or, search engine optimization, is all about improving website visibility in search engines’ results – their “natural” results, i.e. the unpaid ones. But, if SEO is free, why aren’t more people doing it effectively? Well, it’s a complicated process. Incorporating everything from spiders to link bait can quickly make an SEO strategy go from understandable to unwieldy. Read more
Today’s society has become so Web dependent that for even the simplest question, people turn to their browser and search engine to find what they’re looking for. Whether it’s the score of last night’s Celtics game, a cooking measurement conversion, or top vacation destination, search engines seem to hold all the answers. And, at the same time, people expect those answers to be instantly available and findable. It’s gotten to the point where if the answer you’re looking for doesn’t appear within the top three results, let alone on the first page, people give up or reenter their query using different key words rather than browsing onto page two or, dare I say it?, three. Read more
It seems that lately everyone’s been preaching about SEO (search engine optimization) and how it’s the key to a great website. And while it’s true that you want your website to rank highly on Google and in web searches, there’s more to a great website than just SEO.
Just last week, in a meeting with The Service Coach, Darion Miller and David Wigder got me thinking about other elements that are crucial to a company’s website success. One of the biggest takeaways from our chat centered around having a call to action. Whether that’s pointing visitors to some downloadable collateral or getting them to sign up for an upcoming webinar, getting them to engage is key. Read more
Google is one company that truly seems to grasp that time is of the essence. With its latest release today of Google Instant, Google is transforming the way people search online by filling in search results as you type, improving Web browsing speeds by 2-5 seconds per search.
Google Instant allows users to find what they’re looking for much more quickly since they can scan the results page as they type without having to finish their search term or hit the search button. Google found that people read 10 times faster than they type, taking only 30 milliseconds to look elsewhere on a page, but 300 milliseconds between keystrokes. Being able to browse results as you type, also provides helpful feedback, so you can revise your search terms as you go to find a better match for what you’re looking for.
The news hit social media outlets almost instantly, prompting several blog posts and other humorous tweets:
While this seems like an amazing development to help search functions become faster and more dynamic, there have still been several concerns over what this will do to SEO. With Google Instant, companies may face a new challenge, wanting their site to come up not just in the first page, but in the first four letters. Yikes!
According to the Google Analytics Blog, “With this change, you might notice some fluctuations in AdWords impression volume and traffic for organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.”
What do you think; will this new development kill SEO as we know it or just change it as we adapt?