Last night, we helped coordinate a first-of-its-kind event for the Publicity Club of New England – a speed pitching panel! The idea was to give PR pros a very quick timeframe to get their story angle across and try to peak a journalist’s interest. The journalist would then supply feedback on what worked, what didn’t and what they’d like to see more of to capture their attention in the future.
We brought in six top reporters from the area, including Barb Darrow from GigaOM, Brandon Butler from Network World, Shamus McGillicuddy from SearchNetworking.com, James Denman from SearchSoftwareQuality.com, Steve Annear from Boston Magazine and Rob Westervelt from CRN. At the end of the night, they joined forces in a panel to collectively educate the PR pros in attendance on best pitching practices for the technology sector and beyond.
Some great tips came out of this, including a few outlined below: Read more
If I had one PR superpower, I would choose the power of foresight. Being able to know what big trends were coming down the line in five or even just two years would be immeasurably valuable. With our all-too-common power of hindsight, we now know the value of infographics, video content, social media and photo networks – but, imagine being able to know how big these trends would be for PR before they burst onto the scene.
If you take a snapshot of what the PR industry looks like today, that may literally just last for today. Who knows, tomorrow we may be trying to think of ways to get our clients’ content on Google Glass lenses! The world we live in is constantly evolving and one of the keys to staying on top of this near-constant change is asking questions and engaging in industry discussions. Read more
Pitching the press is a key part of PR, but what if your client doesn’t have any news announcements or product releases? This is a dilemma that many in the PR industry face, but, luckily, there are creative ways around this issue. For instance, capitalizing on current events and relating them to your clients’ expertise, products or services is a great way to engage the media and keep up a steady stream of news and thought leadership. Read more