2016 was the year that the news became the news. With so much misinformation spread around the U.S. presidential election and beyond, people have begun to lose trust in the media and have criticized Facebook and Google for their hand in disseminating false stories.
Now, Facebook and Google are both taking stands to better protect their content and advertisements. But, will it be enough? Will fake news continue to spread – beyond politics to other businesses and industries? And, how has the rise in fake news impacted the PR industry?
Check out my latest LinkedIn Pulse piece to read more, The Rise of Fake News. Does PR Need to Worry? and share your thoughts in the comments. And, for more tips, look for my take alongside other industry experts in these two features in the Wall Street Journal: You’re the Victim of Fake News, Now What? & Caution Required When Responding to Fake News.
PR is often associated with media relations. After all, everyone seems to want that next big hit in the Wall Street Journal, or a spot on TODAY. But, PR is so much more than just media relations; and, while media may (or may not!) be a supporting tactic in a successful program, PR strategies need to start with the business objectives.
Take a look at my brief video below where I share more thoughts on this topic and feel free to share it on LinkedIn, Twitter, Facebook or Google+!
So, last week, this happened. But, wait, it gets better.
That’s right, Ilissa Miller, CEO of iMiller PR in New York, just gave us all a great lesson in how now to interact on Twitter (or anywhere else for that matter!) via her conversation with widely respected digital marketing expert Jason Falls.
While it’s important to note that Ilissa and Jason patched things up, this stream of interactions can serve as a great case study for PR pros everywhere on what not to do. Read more
In the age of the 24-hour news cycle, it’s no surprise that journalists crave breaking news. But, did you know that’s the ultimate type of information for 77 percent of them?
The 2014 Business Wire Media Survey looked at what information and assets U.S. journalists need (and how they want to receive them) to effectively cover a story. Top of the list is obviously breaking news. No surprise there. But, what’s interesting are the other elements that reporters want to see in a press release. Read more
Some things in the world of public relations will always stay the same… Be authentic. Strive for credibility. Build relationships. Create storylines. Act fast. Achieve thought leadership…
But, the ways in which we achieve some of these still-critical elements have changed greatly over the years.
From circulation numbers to embedded URLs, from event attendance to social presence, and from direct mail to SMS, the PR world is evolving. Here are five outdated practices that have undergone a modern makeover with successful results! Read more
In the world of PR, juggling client expectations with reality is always a struggle, especially when it comes to the newsworthiness of their product or service. While it’s great working for a company that has so much enthusiasm for what they’re bringing to market, sometimes their offering or a “big” announcement isn’t as compelling to mainstream media as they may think.
Questions like “Why aren’t we getting in the Wall Street Journal?” or “Is TechCrunch going to pick this up?” are all too common when, in reality, the journalists at these publications would probably much rather cover the latest live-saving, Internet-of-Things app than your groundbreaking sewage management system, or what have you. Read more
Over the past five years, VC firms have invested $31.5 billion across 3,308 deals for Silicon Valley tech startups. The innovation being financed is astounding, but, for startups to get to the next level, they need to take a proactive stance to get noticed beyond the venture capitalist scene to promote more widespread awareness and exposure. Having an effective PR strategy is a crucial element of that next step and below are five tactics to get the ball rolling! Read more