So much of a good PR strategy comes down to timing… but, let’s face it, there are always going to be things that are out of your hands. For instance, you can’t control if Microsoft decides to launch a new product on the same day as your client, leaving your pitches buried under more urgent, breaking news. And, you can’t control if Amazon’s cloud goes down at the same time when your client is boasting a reliable AWS failover solution. But, beyond things like this that you are powerless to change and have the potential to spoil your PR efforts, here are some things you can control: Read more
After months of stress and prep, now it’s time to tie up any loose ends and evaluate your success! Here are four key elements to consider during any post-launch campaign:
Following part one of our three-part series on successful B2B technology product launches, here we examine the second phase: the actual launch.
It’d be great if you could just sit back on the day of the launch and watch the coverage roll in thanks to all your pre-launch preparations, but, unfortunately that is never the case! On the day of the launch, there’s still a lot to do to ensure the campaign proceeds successfully. Read more
The majority of B2B tech companies are operating in extremely crowded markets. Businesses across everything from backup and disaster recovery to cloud security and big data analytics have to find ways to rise above noisy competitors to establish greater share of voice and market distinction.
One way to achieve that is through a successful and strategic product launch.
A company is only as good as what it offers, but even companies with the best technology on the market need help generating awareness and buzz. With a well thought out product launch, such exposure can not only be achieved, but turned into leads! Read more