2016 was the year that the news became the news. With so much misinformation spread around the U.S. presidential election and beyond, people have begun to lose trust in the media and have criticized Facebook and Google for their hand in disseminating false stories.
Now, Facebook and Google are both taking stands to better protect their content and advertisements. But, will it be enough? Will fake news continue to spread – beyond politics to other businesses and industries? And, how has the rise in fake news impacted the PR industry?
Check out my latest LinkedIn Pulse piece to read more, The Rise of Fake News. Does PR Need to Worry? and share your thoughts in the comments. And, for more tips, look for my take alongside other industry experts in these two features in the Wall Street Journal: You’re the Victim of Fake News, Now What? & Caution Required When Responding to Fake News.
PR is often associated with media relations. After all, everyone seems to want that next big hit in the Wall Street Journal, or a spot on TODAY. But, PR is so much more than just media relations; and, while media may (or may not!) be a supporting tactic in a successful program, PR strategies need to start with the business objectives.
Take a look at my brief video below where I share more thoughts on this topic and feel free to share it on LinkedIn, Twitter, Facebook or Google+!
As per my last post, you may have seen one of my recent LinkedIn Pulse pieces, “How Rapid Does ‘Rapid Response Pitching’ Have To Be?” And, recently, I took to the camera to film some quick tips on the topic. Check it out!
Rapid response pitching, also known as issues hijacking, is one of the most successful strategies PR teams can use to boost their clients’ and spokespeople’sthought leadership. But, with all the steps that have to happen within mere hours before a breaking news story dies out – from building media lists and writing pitches, to sourcing thoughts from spokespeople and facilitating briefings – it’s no wonder such an undertaking often needs all the stars to align to really work.
But, three tips could help PR teams keep on top of rapid-response pitching: prepping commentary, ensuring target media lists are built, and knowing when to pitch without commentary. Check out my latest LinkedIn post, How Rapid Does ‘Rapid Response Pitching’ Have To Be?,to learn more.
Thought leaders are highly sought after – by industries desperate for innovation and companies wanting more awareness in their field. But, can anyone make the cut? After all, thought leaders aren’t born, they’re made. And, while many have the same characteristics – inspirational, innovative, bold, credible, respected, etc. – there are certain elements that can help establish a sound platform for successful thought leadership.
In my latest LinkedIn Pulse piece, “5 Ingredients for Creating Successful Thought Leaders,” I delve into some key considerations to help thought leaders get off the ground. Have a look and share know your best tips for creating thought leaders by tweeting me @MeredithLEaton.
As the media landscape continues to shift, we’re seeing fewer traditional media outlets and more and more owned platforms from companies as brand journalism trends take off. Check out Adobe’s CMO.com, Kaspersky’s ThreatPost, Dell’s Power More or HP’s TechBeacon, to name a few.
But, what will be the next evolution in this trend? Read more
The digital world has changed marketing completely. With buyers 57 percent of the way through the purchase decision before even being in touch with sales, marketers are on the front lines more than ever before, often responsible for everything from reducing cost of acquisition to driving top line revenue.
Luckily (or is it unluckily?), there are now thousands of marketing platforms and software tools available to help marketers accomplish this growing responsibility. In fact, Scott Brinker’s 2015 Marketing Technology Landscape shows there are now 1,876 vendors listed in 43 different categories.
But, with so much to choose from, how can marketers expect to develop a successful strategy and framework? Read more