The Rise of the Corporate Publication

The Rise of the Corporate Publication

Some brand journalism efforts get news to readers just as well as media outlets. Where do you get your news? Today, most Americans prefer TV, but accessing news via the Internet is a close second, having come a long way since just surpassing print newspapers in 2008. And, with many of those preferred Internet news sources incorporating blogs and online publications, it’s not surprising if people have frequented outlets like Tech Page One, Java Magazine or CMO.com to see what’s going on in the world.

But, are these your typical news sources?

While these examples may run similar stories and have a familiar look and feel as mainstream outlets like GigaOM, Network World and InformationWeek, upon closer look, they are actually run by major corporations like Dell, Oracle and Adobe, respectively. Read more

Advertisements
What’s ‘The Gist’ of it?

What’s ‘The Gist’ of it?

Thanks to text messaging and social media sites like Twitter that have reduced much of today’s communication to a mere character count (if not simply a picture), it could be argued that people are growing weary of long-form content and are just looking for the bottom line, leaving them asking, “What’s the gist of it?”

The GistWell, now there’s a site that helps you find just that. Launched today by the creators of Someecards and HappyPlace, The Gist gives a comedic take on the day’s top news in as few words as possible – usually just a sentence or two! Read more

YouTube Reshaping the News Industry

YouTube Reshaping the News Industry

What was the last search you conducted on YouTube? As today’s third most popular online destination with more than 72 hours of video uploaded every minute, there’s certainly plenty of content to choose from. But, while my last search was for the Sesame Street spoof of Carly Rae Jepsen’s hit song Call Me Maybe, the majority of people would likely answer with a news-related item. According to a new study from the Pew Research Center’s Project for Excellence in Journalism that examines YouTube as a new kind of visual news source, the most searched term of the month on YouTube from January 2011 to March 2012 was a news event. Read more

Where Do Journalists Source Their Stories?

Where Do Journalists Source Their Stories?

As part of PR outreach campaigns, we implement a lot of different strategies and tactics to get our clients’ news in front of journalists for potential inclusion in their upcoming articles. But are our pitches always the most effective way to help reporters source their stories? Perhaps our other efforts, including press releases, blog posts, and tweets are more preferable in some instances. Read more