Dissecting Today’s Top #SocialMedia Tools [Infographic]

Dissecting Today’s Top #SocialMedia Tools [Infographic]

With so many different social media tools, it’s often difficult to determine which are best to use for specific campaigns or outreach strategies. Luckily, Zintro compiled a useful infographic (see below) detailing the demographics and benefits of four of today’s major social networks, including Facebook, Twitter, LinkedIn and Google+. This information can be useful not only to find the best ways to reach specific audiences using these tools, but also to help strategically craft client campaigns and maximize exposure. Below are some of the highlights from Zintro’s research. Check out the full infographic for more fun facts and useful stats. Read more

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LinkedIn for Lead Gen

LinkedIn for Lead Gen

What’s your favorite social media tool for generating new business leads? Well, according to Pardot, LinkedIn ranked highest at 32 percent, followed by blogging at 27 percent and Twitter at 15 percent. What’s surprising is that, while it’s clear LinkedIn generates more than twice as many leads as Twitter, more companies integrate Twitter into their marketing efforts than any other social tool. Wouldn’t more companies want to incorporate the platform that helps them generate more new business opportunities? Perhaps after reading this study, more will, but perhaps it’s just a matter of learning how to best use LinkedIn. Read more

Social Media Dos and Don’ts

Social Media Dos and Don’ts

The Boston Globe recently published a slideshow series on social media etiquette, listing helpful tips, dos, and don’ts of social networking sites, including Twitter, LinkedIn, and Facebook. As social media continues to evolve, many are still learning as they go and will likely get their wrists slapped along the way. To help prevent any blunders though, reading through some of these highlights may be a good place to start! Read more

Infographics; Turning Data into Information

Infographics; Turning Data into Information

Infographics seem to be all the rage these days, and for good reason. While charts and graphs attempt to communicate data, infographics actually turn data into information that’s often more interesting and easily digested by readers. And if the infographic is interactive, that’s when it really shines, keeping readers engaged and exploring for much longer periods of time. Read more