That’s right, Ilissa Miller, CEO of iMiller PR in New York, just gave us all a great lesson in how now to interact on Twitter (or anywhere else for that matter!) via her conversation with widely respected digital marketing expert Jason Falls.
Notice anything peculiar about this CNBC story? Or this one on NBC News? Or here on Fox Business? Yes, they are all culled from the Associated Press and are all on financial reports, but, what you may not have noticed is that they don’t have a byline. Instead, they all have a little disclaimer at the bottom that reads, “This story was generated by Automated Insights using data from Zacks Investment Research.”
There are certain events each year that PR pros typically try to attach their clients to… the Super Bowl, back to school, Black Friday, Cyber Monday… and, of course, predictions for the New Year.
While it’s a good strategy to link your clients’ message with timely events, reporters are often so inundated with these kinds of pitches that it’s hard to stand out.
Network World Senior Editor Brandon Butler notes, “I am frequently pitched on prediction pieces at this time of year. But, it’s something I’m not usually thrilled to write about because it’s difficult to add something novel to the conversation. Most pitches seem to be vendor focused and they boil down to how their product saved the day or how the market they compete in will be so important in the New Year.
“I’m open to innovative ideas, but you have to think about it from the reader’s perspective: Would you click on a story about what you’re pitching? How exciting is it, really? If there are stories that intersect with my cloud beat and really interesting 2015 trends, then that could be a winning formula. But, that’s often a rare thing to find.”
So, what can PR pros do to help their pitches rise to the top? Read more
In the age of the 24-hour news cycle, it’s no surprise that journalists crave breaking news. But, did you know that’s the ultimate type of information for 77 percent of them?
The 2014 Business Wire Media Survey looked at what information and assets U.S. journalists need (and how they want to receive them) to effectively cover a story. Top of the list is obviously breaking news. No surprise there. But, what’s interesting are the other elements that reporters want to see in a press release. Read more
Last night, we helped coordinate a first-of-its-kind event for the Publicity Club of New England – a speed pitching panel! The idea was to give PR pros a very quick timeframe to get their story angle across and try to peak a journalist’s interest. The journalist would then supply feedback on what worked, what didn’t and what they’d like to see more of to capture their attention in the future.
We brought in six top reporters from the area, including Barb Darrow from GigaOM, Brandon Butler from Network World, Shamus McGillicuddy from SearchNetworking.com, James Denman from SearchSoftwareQuality.com, Steve Annear from Boston Magazine and Rob Westervelt from CRN. At the end of the night, they joined forces in a panel to collectively educate the PR pros in attendance on best pitching practices for the technology sector and beyond.
Some great tips came out of this, including a few outlined below: Read more
In the world of PR, juggling client expectations with reality is always a struggle, especially when it comes to the newsworthiness of their product or service. While it’s great working for a company that has so much enthusiasm for what they’re bringing to market, sometimes their offering or a “big” announcement isn’t as compelling to mainstream media as they may think.
Questions like “Why aren’t we getting in the Wall Street Journal?” or “Is TechCrunch going to pick this up?” are all too common when, in reality, the journalists at these publications would probably much rather cover the latest live-saving, Internet-of-Things app than your groundbreaking sewage management system, or what have you. Read more
Where do you get your news? Today, most Americans prefer TV, but accessing news via the Internet is a close second, having come a long way since just surpassing print newspapers in 2008. And, with many of those preferred Internet news sources incorporating blogs and online publications, it’s not surprising if people have frequented outlets like Tech Page One, Java Magazine or CMO.com to see what’s going on in the world.
But, are these your typical news sources?
While these examples may run similar stories and have a familiar look and feel as mainstream outlets like GigaOM, Network World and InformationWeek, upon closer look, they are actually run by major corporations like Dell, Oracle and Adobe, respectively. Read more