Brand Journalism’s Video Evolution

Brand Journalism’s Video Evolution

Video Brand JournalismAs the media landscape continues to shift, we’re seeing fewer traditional media outlets and more and more owned platforms from companies as brand journalism trends take off. Check out Adobe’s CMO.com, Kaspersky’s ThreatPost, Dell’s Power More or HP’s TechBeacon, to name a few.

But, what will be the next evolution in this trend? Read more

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Robot Reporters – It’s a Real Thing

Robot Reporters – It’s a Real Thing

Robot ReporterNotice anything peculiar about this CNBC story? Or this one on NBC News? Or here on Fox Business? Yes, they are all culled from the Associated Press and are all on financial reports, but, what you may not have noticed is that they don’t have a byline. Instead, they all have a little disclaimer at the bottom that reads, “This story was generated by Automated Insights using data from Zacks Investment Research.”

That’s right. These articles – and scores more – were written with no human involvement whatsoever. We are officially welcoming the era of robot reporters. Read more

Will Serial Transform Journalism and PR As We Know It?

Will Serial Transform Journalism and PR As We Know It?

Serial LogoToday marks the conclusion of Serial, the podcast that is making waves around the world as it combs through evidence surrounding the 1999 case of Adnan Syed and his potentially wrongful murder conviction. (Don’t worry, no spoilers here!)

For listeners, like me, who have been following along for all 12 episodes, it’ll come as no surprise just how popular the podcast is… Apple reports Serial as the fastest podcast ever to reach five million downloads, averaging 1.26 million downloads per episode, according to the Wall Street Journal.

But, beyond its sheer popularity, is Serial transforming journalism as we know it? Will PR pros soon be pitching a series of contributed audio spots instead of multi-part written bylines or guest blog posts? Read more

YouTube Reshaping the News Industry

YouTube Reshaping the News Industry

What was the last search you conducted on YouTube? As today’s third most popular online destination with more than 72 hours of video uploaded every minute, there’s certainly plenty of content to choose from. But, while my last search was for the Sesame Street spoof of Carly Rae Jepsen’s hit song Call Me Maybe, the majority of people would likely answer with a news-related item. According to a new study from the Pew Research Center’s Project for Excellence in Journalism that examines YouTube as a new kind of visual news source, the most searched term of the month on YouTube from January 2011 to March 2012 was a news event. Read more

Where Do Journalists Source Their Stories?

Where Do Journalists Source Their Stories?

As part of PR outreach campaigns, we implement a lot of different strategies and tactics to get our clients’ news in front of journalists for potential inclusion in their upcoming articles. But are our pitches always the most effective way to help reporters source their stories? Perhaps our other efforts, including press releases, blog posts, and tweets are more preferable in some instances. Read more

Social Media Growing as a News Source; If Trustworthy

Social Media Growing as a News Source; If Trustworthy

More and more journalists are turning to social media channels as a source of news, as well as to validate stories and uncover new article angles, topics and ideas. And, who’s to blame them? With more than 632 million registered Twitter accounts and upward of 900 million active Facebook users, social media sites have a plethora of publically accessible content, opinions and posts that can act as a ready-made ecosystem for reporters to leverage. Read more

Funny ProfNet Queries

Funny ProfNet Queries

A couple weeks ago, I wrote a post on funny HARO queries based on Peter Shankman’s Help a Reporter Out journalist sourcing and expertise sharing service. In that same vein, I decided it was only fitting to compile a list of amusing queries from a similar source that everyone in the PR industry should be familiar with.

ProfNet, created by PR Newswire, also serves the journalist and PR communities by connecting reporters easily and quickly with expert sources. Needless to say, some of the journalist requests can be a bit out there, especially out of context! Check out the list I’ve put together below and hopefully you’ll get a chuckle or two. 🙂

  • Beards, Mustaches: Comeback?
  • Sauces and Condiments: Emerging Flavors
  • How Not to Look Old
  • Effect of Bullfighting on the Meat of a Bull
  • Artificial Sweeteners: Safest/Tastiest?
  • Breaking up on Facebook
  • Apple- and Pumpkin-Themed Products
  • How to Be a Good Complainer
  • Solo Earrings: What to Do with Half a Pair
  • TOYS: Stuffed Animals with Benefits
  • What Your Underwear Says About You as a Date

Seen any other funny ProfNet queries? Add them in the comments section below and share the laughs!