It’s always fun to read the crazy interview questions that companies like Google and Facebook ask during the hiring process; but, some of the most important questions actually come from the interviewee and not the interviewer. After all, the interviewee has to make sure the company is right for them, too!
So, as the class of 2015 prepares to graduate and interview for jobs, here are some questions they may want to arm themselves with that are often overlooked. And, while this is the PR edition, many of these questions apply across any industry. Read more
Ever since Forrester Research’s 2008 report, How Video Will Take Over The World, marketing and PR pros have been all over the rise of video content, especially since Dr. McQuivey found that just one minute of video is worth 1.8 million words! So, it’s no surprise that the media has caught on to the trend, too.
These days, journalists are more frequently conducting remote video interviews with expert sources via Skype, a Google+ Hangout or even Face Time. But, have marketing and PR firms’ media training services evolved to also incorporate training for these kinds of modern interviews? All too often, firms focus on the phone interview and in-person briefings, but, now, remote video interviews need to be added into the mix as standard. Read more