2016 was the year that the news became the news. With so much misinformation spread around the U.S. presidential election and beyond, people have begun to lose trust in the media and have criticized Facebook and Google for their hand in disseminating false stories.
Now, Facebook and Google are both taking stands to better protect their content and advertisements. But, will it be enough? Will fake news continue to spread – beyond politics to other businesses and industries? And, how has the rise in fake news impacted the PR industry?
Check out my latest LinkedIn Pulse piece to read more, The Rise of Fake News. Does PR Need to Worry? and share your thoughts in the comments. And, for more tips, look for my take alongside other industry experts in these two features in the Wall Street Journal: You’re the Victim of Fake News, Now What? & Caution Required When Responding to Fake News.
Ever since Forrester Research’s 2008 report, How Video Will Take Over The World, marketing and PR pros have been all over the rise of video content, especially since Dr. McQuivey found that just one minute of video is worth 1.8 million words! So, it’s no surprise that the media has caught on to the trend, too.
These days, journalists are more frequently conducting remote video interviews with expert sources via Skype, a Google+ Hangout or even Face Time. But, have marketing and PR firms’ media training services evolved to also incorporate training for these kinds of modern interviews? All too often, firms focus on the phone interview and in-person briefings, but, now, remote video interviews need to be added into the mix as standard. Read more
April Fools’ Day marks a long-standing tradition of practical jokes, hoaxes and good, old-fashioned tomfoolery. So, naturally, it’s one of my favorite holidays! With everything from “kick me” signs taped to people’s backs and flour poured into hairdryers, to toothpaste-filled Oreo cookies and Saran Wrap on the toilet seat, April 1st is a day when many are constantly looking over their shoulder … and the tech world is no different! Just try putting a Post-it note over your coworker’s mouse trackball, or pressing Ctrl+Alt+↑on their computer keyboard, and watch them go nuts (note: Ctrl+Alt+↓ is the fix for the second trick). Read more
As 2012 came to a close, the press and media sphere were inundated with a deluge of year-end recaps. Everything from The Most Viral Video Ad Campaigns of 2012 to The Best Tech Quotes of 2012 had people reflecting on another year gone by. But, one of the best recaps I saw came from Google’s Zeitgeist. Read more
With so many different social media tools, it’s often difficult to determine which are best to use for specific campaigns or outreach strategies. Luckily, Zintro compiled a useful infographic (see below) detailing the demographics and benefits of four of today’s major social networks, including Facebook, Twitter, LinkedIn and Google+. This information can be useful not only to find the best ways to reach specific audiences using these tools, but also to help strategically craft client campaigns and maximize exposure. Below are some of the highlights from Zintro’s research. Check out the full infographic for more fun facts and useful stats. Read more
Last week, Google announced their latest endeavor, and attempt to compete with Facebook, Google+. Google says this project is an attempt to “fix” the way people interact online, bringing the nuance and richness of real-life sharing to software, which they believe are often lost in the rigidness of online tools. While I think you’d be hard pressed to find someone who thinks Facebook, Skype or Twitter are “rigid,” there are certainly some cool features that Google+ is boasting: Read more
First came Amazon, then came Google, and now, finally, Apple has joined the musical cloud. In an announcement last week, Steve Jobs publicized Apple’s work to put iTunes in the cloud with its new, free service iCloud. While iTunes in the Cloud is among other features available as part of iCloud, including bookstore, device backup, document storage and photo stream services, it is certainly one of the most talked about and highly anticipated. However, while Amazon and Google’s cloud music services are available now, the iCloud will not be fully usable until the fall. Read more