2016 was the year that the news became the news. With so much misinformation spread around the U.S. presidential election and beyond, people have begun to lose trust in the media and have criticized Facebook and Google for their hand in disseminating false stories.
Now, Facebook and Google are both taking stands to better protect their content and advertisements. But, will it be enough? Will fake news continue to spread – beyond politics to other businesses and industries? And, how has the rise in fake news impacted the PR industry?
Check out my latest LinkedIn Pulse piece to read more, The Rise of Fake News. Does PR Need to Worry? and share your thoughts in the comments. And, for more tips, look for my take alongside other industry experts in these two features in the Wall Street Journal: You’re the Victim of Fake News, Now What? & Caution Required When Responding to Fake News.
More and more journalists are turning to social media channels as a source of news, as well as to validate stories and uncover new article angles, topics and ideas. And, who’s to blame them? With more than 632 million registered Twitter accounts and upward of 900 million active Facebook users, social media sites have a plethora of publically accessible content, opinions and posts that can act as a ready-made ecosystem for reporters to leverage. Read more
With so many different social media tools, it’s often difficult to determine which are best to use for specific campaigns or outreach strategies. Luckily, Zintro compiled a useful infographic (see below) detailing the demographics and benefits of four of today’s major social networks, including Facebook, Twitter, LinkedIn and Google+. This information can be useful not only to find the best ways to reach specific audiences using these tools, but also to help strategically craft client campaigns and maximize exposure. Below are some of the highlights from Zintro’s research. Check out the full infographic for more fun facts and useful stats. Read more
So much can change in a year, but it’s often hard to remember exactly what I was doing one year ago today. If only there was a way to travel back in time to see what I was working on, what I was interested in, who I was talking to, or even where I was going. Well, thanks to Timehop, I can now retrace my steps from one year ago, using my digital, social media footprint. Read more
The Boston Globe recently published a slideshow series on social media etiquette, listing helpful tips, dos, and don’ts of social networking sites, including Twitter, LinkedIn, and Facebook. As social media continues to evolve, many are still learning as they go and will likely get their wrists slapped along the way. To help prevent any blunders though, reading through some of these highlights may be a good place to start! Read more
Anyone who knows me even remotely well can vouch for the fact that I am a huge NFL fan (Go Pats!), as well as a social media advocate. This combination naturally made me excited to learn that wide receiver Chad Ochocinco has made the switch from the Cincinnati Bengals to the New England Patriots.
As one of the handful of athletes who have established a solid self-branding off the field, Ochocinco leverages social media in new ways to connect with fans, promote himself and his team, and get people more involved. Much like an NFL version of NBA Celtics’ center Shaquille O’Neal, Ochocinco has also used Twitter, Facebook and YouTube to reach the masses – and he’s been quite successful with 1,861,487 Facebook friends and 2,419,971 followers on Twitter to date. Read more
It all ends here – Harry Potter and the Deathly Hallows: Part 2 came to theaters last Friday with box office records estimated at $168.8 million in the U.S. and Canada, and $307 million overseas from 59 different countries. The last installment of the famous series by J.K. Rowling even passed The Dark Knight, which previously held the box office record at $158.4 million.
It’s no surprise that the enchanting series cast a spell over audiences everywhere, but what seems to have helped push the final film to new heights was it’s vast social media presence. Read more