Brand Journalism’s Video Evolution

Brand Journalism’s Video Evolution

Video Brand JournalismAs the media landscape continues to shift, we’re seeing fewer traditional media outlets and more and more owned platforms from companies as brand journalism trends take off. Check out Adobe’s CMO.com, Kaspersky’s ThreatPost, Dell’s Power More or HP’s TechBeacon, to name a few.

But, what will be the next evolution in this trend? Read more

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Why B2B Companies Should Be On SlideShare

Why B2B Companies Should Be On SlideShare

slideshareSlideShare, the social media network that hosts online presentations, is kind of the unsung hero of the B2B world. Maybe it hasn’t exactly caught fire precisely because so much of the content is B2B-focused.  The truth is that SlideShare is one of the most useful, if not the most useful, social media network for businesses that need to educate prospects about their products and services in a fun, engaging way. Read more