Industry conferences and trade shows are great opportunities for companies and individuals to generate exposure, leverage a thought leadership platform and target key audiences… especially if you’re able to wrangle a speaking session! But, with speaker proposals climbing into the tens of thousands for some major industry conferences, unless you’re willing to shell out the big bucks for a sponsored slot, beating out the competition is becoming harder by the minute.
In my latest LinkedIn Pulse piece, “3 Tips for Creating a Winning Speaking Submission,” I go into how getting to know the judges (and getting the judges to know you), researching sessions from years past, and using questions to get your point across can help give your conference CFP an edge.
Check it out and join the conversation on Twitter @MeredithLEaton to let me know your top tips, too!
Trade shows, conferences and events are a key element for any corporate strategy. The associated networking and thought leadership opportunities are an important aspect of growing a business and establishing a solid industry reputation. However, in order to leverage such events to their full extent, it’s crucial to have PR support on site as PR teams are able to maximize a company’s exposure, help handle unexpected issues, provide additional booth support, and so much more. Read more
Last week, I attended SYS-CON’s Cloud Computing Expo in Santa Clara, California to support clients CloudSigma and Interxion. While the event was a complete success with steady crowds at the booths, quality conversations and ample product announcements, it was also four, fully exhausting days. Being on your feet all day, continually giving the same explanations and missing your regular routine can really wear you out. So, naturally, over the years, I’ve developed my “How to Survive a Tech Conference” guide. The following tips have gotten me through every conference, both large and small, from Interop to Structure, and beyond. Read more