Negative Comments – When is No Response the Best Response?

Negative Comments – When is No Response the Best Response?

Responding To Negative CommentsAs a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the issue, address any concerns, exercise your expertise and show engagement. But, is it ever okay to not respond to negative comments on an article or blog post you’ve posted?

Here are a few instances when no response may be the best response to negative comments! Read more

The Rise of the Corporate Publication

The Rise of the Corporate Publication

Some brand journalism efforts get news to readers just as well as media outlets. Where do you get your news? Today, most Americans prefer TV, but accessing news via the Internet is a close second, having come a long way since just surpassing print newspapers in 2008. And, with many of those preferred Internet news sources incorporating blogs and online publications, it’s not surprising if people have frequented outlets like Tech Page One, Java Magazine or CMO.com to see what’s going on in the world.

But, are these your typical news sources?

While these examples may run similar stories and have a familiar look and feel as mainstream outlets like GigaOM, Network World and InformationWeek, upon closer look, they are actually run by major corporations like Dell, Oracle and Adobe, respectively. Read more

5 #PR Tips to Get Your Tech Startup Noticed

5 #PR Tips to Get Your Tech Startup Noticed

PR_Tips_for_StartupsOver the past five years, VC firms have invested $31.5 billion across 3,308 deals for Silicon Valley tech startups. The innovation being financed is astounding, but, for startups to get to the next level, they need to take a proactive stance to get noticed beyond the venture capitalist scene to promote more widespread awareness and exposure. Having an effective PR strategy is a crucial element of that next step and below are five tactics to get the ball rolling! Read more

What Blog Topics Get the Most Traffic?

What Blog Topics Get the Most Traffic?

Maintaining a blog is a great social media tool to showcase thought leadership and involvement in your industry, but one of the main purposes of a blog is also to attract visitors to your website. To keep a high readership, it’s important to produce content that’s relevant, newsworthy, and… here’s the key… timely! Read more

BlogDash; Blogger Outreach Made Easy

BlogDash; Blogger Outreach Made Easy

For PR professionals, pitching bloggers often requires a lot more research into who’s who and what topics are applicable to whom in order to get your clients story picked up in the blogosphere. But even after sifting through all the information out there, sometimes we still get it wrong, leaving bloggers frustrated with a pitch that’s way off base.

Well, good news, PR pros and bloggers alike are in luck! BlogDash is a new blogger outreach dashboard launched by David Spinks at BlogWorld that helps you narrow down the blogosphere with appropriate filters. BlogDash gives businesses all the information they need so that they can send more targeted and educated pitches to bloggers while simultaneously benefitting bloggers by reducing the number of off-topic pitches and being presented with more valuable opportunities.

Read more