Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a report or whitepaper to help highlight your company or client’s industry message, often on best practices to solve business pain points (without an outright company endorsement), can be extremely beneficial.
But, once you have the report in hand, what can you do to further its promotion and spread awareness? These five areas can provide a good starting point for PR and marketing communications teams: Read more