Thought leaders are highly sought after – by industries desperate for innovation and companies wanting more awareness in their field. But, can anyone make the cut? After all, thought leaders aren’t born, they’re made. And, while many have the same characteristics – inspirational, innovative, bold, credible, respected, etc. – there are certain elements that can help establish a sound platform for successful thought leadership.
In my latest LinkedIn Pulse piece, “5 Ingredients for Creating Successful Thought Leaders,” I delve into some key considerations to help thought leaders get off the ground. Have a look and share know your best tips for creating thought leaders by tweeting me @MeredithLEaton.
As the media landscape continues to shift, we’re seeing fewer traditional media outlets and more and more owned platforms from companies as brand journalism trends take off. Check out Adobe’s CMO.com, Kaspersky’s ThreatPost, Dell’s Power More or HP’s TechBeacon, to name a few.
But, what will be the next evolution in this trend? Read more
Business Wire’s new Web video news show, BizWireTV, launched just a few weeks ago and already has a dozen or so programs available online. But, with programming selected from the news distribution site’s top trafficked and socialized press releases each week, is it really any surprise that big brand names like Google, Sprint, Toyota and Intel are the ones constantly featured?
In my recent LinkedIn Pulse piece, BizWireTV – Air Time Worth Striving For?, I examine this issue further, asking if BizWireTV programming will become highly sought after air time, and if it’s even worth it; or, if it’s ultimately a self-serving move for Business Wire to become more of a multimedia content brand.
Take a read and share your thoughts in the comments!
The digital world has changed marketing completely. With buyers 57 percent of the way through the purchase decision before even being in touch with sales, marketers are on the front lines more than ever before, often responsible for everything from reducing cost of acquisition to driving top line revenue.
Luckily (or is it unluckily?), there are now thousands of marketing platforms and software tools available to help marketers accomplish this growing responsibility. In fact, Scott Brinker’s 2015 Marketing Technology Landscape shows there are now 1,876 vendors listed in 43 different categories.
But, with so much to choose from, how can marketers expect to develop a successful strategy and framework? Read more
Recently, I wrote a piece on LinkedIn Pulse about the pending launch of a new app that let’s you rate people, much the same way Yelp lets you rate businesses, called Peeple. I describe the app and some of its more concerning features that have generated a huge backlash against the company with widespread negative press coverage.
But, my initial question of whether Peeple may be too far gone for any crisis communications strategies to have much impact seems to have been answered over the weekend as Peeple’s website and social presence have all been taken down. Was this the right move for the soon-to-be-launched app?
Check out my piece on LinkedIn Pulse to read more about its struggles: https://www.linkedin.com/pulse/peeples-pr-nightmare-meredith-l-eaton
Most PR agencies and professionals are familiar with the practice of “news hijacking” – also known as “issues hijacking” or “rapid response pitching” – where a story breaks that’s applicable to you or your client and you jump on the news right away. The point is to offer your own commentary and insights on the situation to give journalists an expert source to quote, or a new perspective.
This is definitely a great way to show you’re up on the trends of the day, be seen as an industry thought leader and get your name in print, but is also something that marketing tech expert Chris Penn argues isn’t meant for humans. Read more
“Devices turn the offline world into the online world.”
Chris Penn said that at a recent PRSA Boston event I attended and it stuck with me. This statement transpired after a conversation around measurement and website analytics, and how that may translate to brick and mortar stores’ foot traffic.
Is that measurable, too? Read more