The digital world has changed marketing completely. With buyers 57 percent of the way through the purchase decision before even being in touch with sales, marketers are on the front lines more than ever before, often responsible for everything from reducing cost of acquisition to driving top line revenue.
Luckily (or is it unluckily?), there are now thousands of marketing platforms and software tools available to help marketers accomplish this growing responsibility. In fact, Scott Brinker’s 2015 Marketing Technology Landscape shows there are now 1,876 vendors listed in 43 different categories.
But, with so much to choose from, how can marketers expect to develop a successful strategy and framework? Read more
Just as Web design has transformed through the decades, from static pages to infinite scroll and banner headers to video backgrounds, so too must journalism adapt to the modern, media-driven world. Already with some major milestones under the belts of national outlets and local blogs alike, WIRED is taking us to the next step with its new multimedia design for feature stories. Read more
Ever have a brilliant idea that you didn’t know what to do with? The three founders of Betterific feel your pain and, in response, have launched a social, idea-sharing platform where users can go to brainstorm with other innovative minds. It’s all based on the tempting phrase, “wouldn’t it be better if…” – a wish we’ve all uttered at some point or another in our lives. Read more
Following parts one and two of our three-part series on successful B2B technology product launches, here we examine the third and final phase: the post-launch.
After months of stress and prep, now it’s time to tie up any loose ends and evaluate your success! Here are four key elements to consider during any post-launch campaign:
Following part one of our three-part series on successful B2B technology product launches, here we examine the second phase: the actual launch.
It’d be great if you could just sit back on the day of the launch and watch the coverage roll in thanks to all your pre-launch preparations, but, unfortunately that is never the case! On the day of the launch, there’s still a lot to do to ensure the campaign proceeds successfully. Read more
The majority of B2B tech companies are operating in extremely crowded markets. Businesses across everything from backup and disaster recovery to cloud security and big data analytics have to find ways to rise above noisy competitors to establish greater share of voice and market distinction.
One way to achieve that is through a successful and strategic product launch.
A company is only as good as what it offers, but even companies with the best technology on the market need help generating awareness and buzz. With a well thought out product launch, such exposure can not only be achieved, but turned into leads! Read more
April Fools’ Day marks a long-standing tradition of practical jokes, hoaxes and good, old-fashioned tomfoolery. So, naturally, it’s one of my favorite holidays! With everything from “kick me” signs taped to people’s backs and flour poured into hairdryers, to toothpaste-filled Oreo cookies and Saran Wrap on the toilet seat, April 1st is a day when many are constantly looking over their shoulder … and the tech world is no different! Just try putting a Post-it note over your coworker’s mouse trackball, or pressing Ctrl+Alt+↑on their computer keyboard, and watch them go nuts (note: Ctrl+Alt+↓ is the fix for the second trick). Read more