Hashtag Best Practices: RiteTag

Hashtag Best Practices: RiteTag

RiteTagThere’s no shortage of social media best practices. And, the use of hashtags is no exception. But, more often than not, best practices like “use hashtags to insert yourself into relevant conversations” are great advice, but too vague… specifically, in this instance, the word relevant. After all, relevance is all relative.

To use the topic at hand, if you’re posting about social media best practices, a #SocialMedia hashtag may seem like a no brainer. Relevant? Yes. But, relevant to the point of useful? Perhaps not. Read more

Are You Faking It? Social Media Follower Fraud

Are You Faking It? Social Media Follower Fraud

Fake Twitter FollowersIt’s not uncommon for social media users to become obsessed with their popularity on major social networks like Facebook, Twitter and Google+. You may even be guilty of it too! Ever post a picture to Instagram and then just ten minutes later feel disappointed that it only has three likes? I, of course, know nothing about that… 😉  How many likes, shares and followers people have can have a positive impact on their social profile, often increasing credibility and validation for good content, but, would you be willing to actually pay for followers? Read more

Why B2B Companies Should Be On SlideShare

Why B2B Companies Should Be On SlideShare

slideshareSlideShare, the social media network that hosts online presentations, is kind of the unsung hero of the B2B world. Maybe it hasn’t exactly caught fire precisely because so much of the content is B2B-focused.  The truth is that SlideShare is one of the most useful, if not the most useful, social media network for businesses that need to educate prospects about their products and services in a fun, engaging way. Read more

Are Photo Networks Worth Your Time?

Are Photo Networks Worth Your Time?

Photo Networks for PRWhile often thought of as another way to broaden a company’s reach, are photo networks like Pinterest and Instagram really worth a business’ time? With 48.7 million users on Pinterest and 100 million users on Instagram, it seems companies may be missing a trick if they don’t work to leverage these popular tools. But, without a clear strategy in place and reasonable expectations, they might not be as successful as they’d like. Read more

What’s ‘The Gist’ of it?

What’s ‘The Gist’ of it?

Thanks to text messaging and social media sites like Twitter that have reduced much of today’s communication to a mere character count (if not simply a picture), it could be argued that people are growing weary of long-form content and are just looking for the bottom line, leaving them asking, “What’s the gist of it?”

The GistWell, now there’s a site that helps you find just that. Launched today by the creators of Someecards and HappyPlace, The Gist gives a comedic take on the day’s top news in as few words as possible – usually just a sentence or two! Read more

Google Trends Show PR Insights

Google Trends Show PR Insights

Google TrendsGoogle Trends may be one of my new favorite tools. Not only is interesting to see fluctuations in hot topics of the day or things you’re interested in, but it’s great for PR campaign measurement too. Something public relations professionals constantly struggle with is showing ROI on media campaigns, which are often more tangential in nature. But, thanks to tools like Google Analytics, which can (hopefully) show traffic spikes on clients’ websites after major announcements or media pushes, and, now also Google Trends, the task of demonstrating ROI is becoming a bit easier. Read more

Weather Channel Taps Social Media for #Nemo Blizzard

Weather Channel Taps Social Media for #Nemo Blizzard

Sandy, Katrina, Irene, Andrew… all memorable names of Hurricanes that have wreaked havoc on U.S. coastlines and mainland in years past, but have you heard of Nemo? In case you’ve been living in a sunny California bubble, Nemo is the first named blizzard that’s predicted to hit the North East by tomorrow afternoon… and hit hard. But when did we start naming blizzards? Even the infamous blizzard of ’78 went unnamed. So, what’s Nemo all about?

The answer is simple: social media. Read more