WIRED Modernizes Web Story Design

WIRED Modernizes Web Story Design

WIRED Feature Story DesignJust as Web design has transformed through the decades, from static pages to infinite scroll and banner headers to video backgrounds, so too must journalism adapt to the modern, media-driven world. Already with some major milestones under the belts of national outlets and local blogs alike, WIRED is taking us to the next step with its new multimedia design for feature stories. Read more

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What’s ‘The Gist’ of it?

What’s ‘The Gist’ of it?

Thanks to text messaging and social media sites like Twitter that have reduced much of today’s communication to a mere character count (if not simply a picture), it could be argued that people are growing weary of long-form content and are just looking for the bottom line, leaving them asking, “What’s the gist of it?”

The GistWell, now there’s a site that helps you find just that. Launched today by the creators of Someecards and HappyPlace, The Gist gives a comedic take on the day’s top news in as few words as possible – usually just a sentence or two! Read more

Will Early Deals Deflate Black Friday Online Spending?

Will Early Deals Deflate Black Friday Online Spending?

Today is Black Friday – the notorious day of shopping sales and major discounts. Each year, on the Friday after Thanksgiving, this day is supposed to mark the beginning of the holiday shopping season frenzy. And, while many still wait in lines and brave the crowds, more and more are finding comfort in shopping from home via their laptop, smartphone or tablet. Read more

Understanding SEO [Infographic]

Understanding SEO [Infographic]

What is SEO? Even without looking up the formal definition, many people know that SEO, or, search engine optimization, is all about improving website visibility in search engines’ results – their “natural” results, i.e. the unpaid ones. But, if SEO is free, why aren’t more people doing it effectively? Well, it’s a complicated process. Incorporating everything from spiders to link bait can quickly make an SEO strategy go from understandable to unwieldy. Read more

YouTube Reshaping the News Industry

YouTube Reshaping the News Industry

What was the last search you conducted on YouTube? As today’s third most popular online destination with more than 72 hours of video uploaded every minute, there’s certainly plenty of content to choose from. But, while my last search was for the Sesame Street spoof of Carly Rae Jepsen’s hit song Call Me Maybe, the majority of people would likely answer with a news-related item. According to a new study from the Pew Research Center’s Project for Excellence in Journalism that examines YouTube as a new kind of visual news source, the most searched term of the month on YouTube from January 2011 to March 2012 was a news event. Read more

Networking is a Verb

Networking is a Verb

Networking is a verb. Anyone in business will tell you the importance of networking – but it’s all just talk until you actually get out and start doing it!

Last night, my colleague and fellow BC alumni Jason Fidler and I attended a “Speed Networking” event put on by the Boston Chapter of the Boston College Alumni Association that was quite different from any networking event I’d previously attended. Read more