À La Mer Update

À La Mer Update

Check out my latest posts, thoughts and insights in my articles on LinkedIn, as well as other articles I’ve been featured in or contributed to on the press page. I will no longer be posting blog content on À La Mer.  Thanks for reading!

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The Rise of Fake News & The PR Impact

The Rise of Fake News & The PR Impact

fake-news2016 was the year that the news became the news. With so much misinformation spread around the U.S. presidential election and beyond, people have begun to lose trust in the media and have criticized Facebook and Google for their hand in disseminating false stories.

Now, Facebook and Google are both taking stands to better protect their content and advertisements. But, will it be enough? Will fake news continue to spread – beyond politics to other businesses and industries? And, how has the rise in fake news impacted the PR industry?

Check out my latest LinkedIn Pulse piece to read more, The Rise of Fake News. Does PR Need to Worry? and share your thoughts in the comments. And, for more tips, look for my take alongside other industry experts in these two features in the Wall Street Journal: You’re the Victim of Fake News, Now What? & Caution Required When Responding to Fake News.

3 Tips to Help Engineer Collaboration

3 Tips to Help Engineer Collaboration

engineering-collaboration-2Group projects are often polarizing. You either love them or hate them. But, if you work in a field that is centered on teamwork – like marketing, PR or communications – you better learn to love them! And, yes, it can be learned.

Engineering team collaboration may sound like the ultimate exercise in creating false harmony. But, check out my three tips in my latest LinkedIn Pulse piece, Can You Engineer Collaboration?, for helping foster better teamwork.

Hint: my tips include (1) working toward the why, (2) understanding your team and yourself, and (3) hiring smart! And be sure to share your own tips in the comments below.

PR Is More Than Just Media Relations (Video)

PR Is More Than Just Media Relations (Video)

PR is often associated with media relations. After all, everyone seems to want that next big hit in the Wall Street Journal, or a spot on TODAY. But, PR is so much more than just media relations; and, while media may (or may not!) be a supporting tactic in a successful program, PR strategies need to start with the business objectives.

Take a look at my brief video below where I share more thoughts on this topic and feel free to share it on LinkedIn, TwitterFacebook or Google+!

So, You Want a Speaking Slot? How to Help Your CFP Stand Out Above the Rest!

So, You Want a Speaking Slot? How to Help Your CFP Stand Out Above the Rest!

Speaker Submission TipsIndustry conferences and trade shows are great opportunities for companies and individuals to generate exposure, leverage a thought leadership platform and target key audiences… especially if you’re able to wrangle a speaking session! But, with speaker proposals climbing into the tens of thousands for some major industry conferences, unless you’re willing to shell out the big bucks for a sponsored slot, beating out the competition is becoming harder by the minute.

In my latest LinkedIn Pulse piece, “3 Tips for Creating a Winning Speaking Submission,” I go into how getting to know the judges (and getting the judges to know you), researching sessions from years past, and using questions to get your point across can help give your conference CFP an edge.

Check it out and join the conversation on Twitter @MeredithLEaton to let me know your top tips, too!

3 Tips to Keep Rapid Response Pitching Rapid

3 Tips to Keep Rapid Response Pitching Rapid

Rapid resPR Rapid Response Media Pitchingponse pitching, also known as issues hijacking, is one of the most successful strategies PR teams can use to boost their clients’ and spokespeople’sthought leadership. But, with all the steps that have to happen within mere hours before a breaking news story dies out – from building media lists and writing pitches, to sourcing thoughts from spokespeople and facilitating briefings – it’s no wonder such an undertaking often needs all the stars to align to really work.

But, three tips could help PR teams keep on top of rapid-response pitching: prepping commentary, ensuring target media lists are built, and knowing when to pitch without commentary. Check out my latest LinkedIn post, How Rapid Does ‘Rapid Response Pitching’ Have To Be?,to learn more.