As the media landscape continues to shift, we’re seeing fewer traditional media outlets and more and more owned platforms from companies as brand journalism trends take off. Check out Adobe’s CMO.com, Kaspersky’s ThreatPost, Dell’s Power More or HP’s TechBeacon, to name a few.
But, what will be the next evolution in this trend?
In my recent LinkedIn Pulse piece —“Is Video the Next Evolution in Brand Journalism?” — I examine the shifting media landscape with predictions of shifting brand journalism practices from predominantly written platforms to video-based outlets. Check it out and let me know your predictions in the comments!