Recently, I wrote a piece on LinkedIn Pulse about the pending launch of a new app that let’s you rate people, much the same way Yelp lets you rate businesses, called Peeple. I describe the app and some of its more concerning features that have generated a huge backlash against the company with widespread negative press coverage.
But, my initial question of whether Peeple may be too far gone for any crisis communications strategies to have much impact seems to have been answered over the weekend as Peeple’s website and social presence have all been taken down. Was this the right move for the soon-to-be-launched app?
Check out my piece on LinkedIn Pulse to read more about its struggles: https://www.linkedin.com/pulse/peeples-pr-nightmare-meredith-l-eaton