PR Measurement [Infographic from @onboardly]

PR Measurement [Infographic from @onboardly]

PR MeasurementThe value of PR is often questioned, especially when people hear that the results can be intangible. But, measurement goes hand in hand with PR and is a topic that many have dedicated a great deal of time to, not least of whom is Katie Paine. And, with the right metrics and approaches in place, PR’s impact can be easily derived. Take it from Bill Gates who knows the value of PR and famously once said, “If I was down to my last dollar, I would spend it on public relations.”

With all of this in mind, Onboardly recently developed an infographic that takes a look at the power of PR and some best practices for its measurement. By looking at pitch interactions and coverage shares, combined with new referral links, website traffic and leads, companies can start down the path to determining their ROI for PR. Take a look… 

PR Metrics That Matter

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