As 2012 came to a close, the press and media sphere were inundated with a deluge of year-end recaps. Everything from The Most Viral Video Ad Campaigns of 2012 to The Best Tech Quotes of 2012 had people reflecting on another year gone by. But, one of the best recaps I saw came from Google’s Zeitgeist.
No, that’s not a typo. “Zeitgeist” is derived from the German language and means “the spirit of the times.” Through the aggregation of billions of search queries, Google believes it can capture that spirit. And, after reviewing its annual Zeitgeist report, I believe they’re right.
In this year’s Zeitgeist breakdown, The Top 10 Search Trends of 2012, Google reveals what captured the world’s attention in the past year, focusing on people’s passions, interests and defining moments all around the globe as seen through our search requests. I encourage everyone to watch the video – it’s pretty moving.
Some of the trends I found most interesting centered around developments in the technology space for consumer electronics, especially when comparing last year’s top 10 consumer electronics list to this year’s. While the Kindle Fire fell from the number one spot to the 9th spot, the iPad 3 did the opposite, moving from the 10th spot to the first! Is this a sign of Apple’s continuing dominance? When you consider that Apple also claimed the third and seventh slots in the top 10 consumer electronics list for their iPad Mini and projected iPad 4, it certainly seems so.
What trends do you find most interesting? It’s also neat to swap out different countries to see how trends varied across different geographies!