2011 PR Forecast

2011 PR Forecast

Last week, Vocus released the results of their 2011 PR planning survey they conducted earlier this year. And, if you were one of the 508 professionals surveyed from October 26, 2010 to November 21, 2010, like me, then you also received a free copy of the report.

While I encourage people to read the full report, the snapshot of statistics provided at the beginning provides a good idea of what’s to come in 2011 for PR:

PR will be more challenging in 2011

  • 60% of respondents said PR will be more challenging in 2011 due to social media and budgets

Budgets are expected to improve

  • 42% said they expect budgets to “increase somewhat” or “increase significantly” versus 29% that said the same last year.
  • In addition, 20% said budgets would “decrease somewhat” or “decrease significantly” versus 29% that said the same last year.

PR and marketing playing nicer in the social media sandbox

  • 23% of respondents said marketing is leading social media efforts while PR is contributing, while 22% of respondents said PR is leading social media efforts with several other departments contributing.

High marks for social media maturity on self-evaluation

  • 67% of respondents said they are participating, sharing and contributing to social conversations.

Strategic communications and measurement are priorities for 2011

  • Social media (69%), strategic communications (66%), and measurement (61%) are the top areas where PR will focus more effort in 2011.

What do you think about these results? Would you agree that budgets will improve and social media usage will escalate?

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