Many people have been touting the great benefits of social media recently as a means to network, grow your business, or market your products/services (myself included); but the current economic crisis is highlighting where all this effort can really pay off – in the job hunt. It’s important to note that most job leads come from good connections and social media… the old adage has never been more true, the best jobs are never advertised. A recent article in ComputerWorld, Job Hunting? Use social networks to make crucial connections, by David Ramel, stresses the importance of using social media like LinkedIn, Facebook, and Twitter to network and make new connections.
Social media tools can be highly beneficial, if you know where to look. For instance, yesterday @BostonTweettweeted asking if anyone was graduating and looking for a job in the Boston area on Twitter. With such a large following, @BostonTweet was able to retweet replies and get more coverage than people would have normally gotten had they just tweeted to their own followers.
Social media sites are also a great way to market yourself to potential employers. Creating a twitback for your Twitter account allows you to provide a brief bio and links to your website, company, or blog, along with more detailed contact info. LinkedIn allows you to show off basically your entire resume while joining relevant groups for your area of interest – on these groups, you can then post job queries, etc. to help get your name out there. Hint: responding to other queries also helps! Facebook is also in this same vein, but also lets you search for company profiles (as does LinkedIn – though Facebook may give you more of a feel for the work environment – check out March on Facebook).
Though these all sound like great outlets to get moving with your job hunt, David Ramel also gives some advice on what not to do:
Social media, when used smartly, can be a great tool!