I will no longer be posting unique content here on À La Mer. So, if you’re looking for my latest posts, thoughts and insights, check out my articles on LinkedIn, as well as other articles I’ve been featured in or contributed on the press page. Thanks for reading!
2016 was the year that the news became the news. With so much misinformation spread around the U.S. presidential election and beyond, people have begun to lose trust in the media and have criticized Facebook and Google for their hand in disseminating false stories.
Now, Facebook and Google are both taking stands to better protect their content and advertisements. But, will it be enough? Will fake news continue to spread – beyond politics to other businesses and industries? And, how has the rise in fake news impacted the PR industry?
Check out my latest LinkedIn Pulse piece to read more, The Rise of Fake News. Does PR Need to Worry? and share your thoughts in the comments. And, for more tips, look for my take alongside other industry experts in these two features in the Wall Street Journal: You’re the Victim of Fake News, Now What? & Caution Required When Responding to Fake News.
Group projects are often polarizing. You either love them or hate them. But, if you work in a field that is centered on teamwork – like marketing, PR or communications – you better learn to love them! And, yes, it can be learned.
Engineering team collaboration may sound like the ultimate exercise in creating false harmony. But, check out my three tips in my latest LinkedIn Pulse piece, Can You Engineer Collaboration?, for helping foster better teamwork.
Hint: my tips include (1) working toward the why, (2) understanding your team and yourself, and (3) hiring smart! And be sure to share your own tips in the comments below.
PR is often associated with media relations. After all, everyone seems to want that next big hit in the Wall Street Journal, or a spot on TODAY. But, PR is so much more than just media relations; and, while media may (or may not!) be a supporting tactic in a successful program, PR strategies need to start with the business objectives.
Industry conferences and trade shows are great opportunities for companies and individuals to generate exposure, leverage a thought leadership platform and target key audiences… especially if you’re able to wrangle a speaking session! But, with speaker proposals climbing into the tens of thousands for some major industry conferences, unless you’re willing to shell out the big bucks for a sponsored slot, beating out the competition is becoming harder by the minute.
In my latest LinkedIn Pulse piece, “3 Tips for Creating a Winning Speaking Submission,” I go into how getting to know the judges (and getting the judges to know you), researching sessions from years past, and using questions to get your point across can help give your conference CFP an edge.
As per my last post, you may have seen one of my recent LinkedIn Pulse pieces, “How Rapid Does ‘Rapid Response Pitching’ Have To Be?” And, recently, I took to the camera to film some quick tips on the topic. Check it out!
Rapid response pitching, also known as issues hijacking, is one of the most successful strategies PR teams can use to boost their clients’ and spokespeople’sthought leadership. But, with all the steps that have to happen within mere hours before a breaking news story dies out – from building media lists and writing pitches, to sourcing thoughts from spokespeople and facilitating briefings – it’s no wonder such an undertaking often needs all the stars to align to really work.
But, three tips could help PR teams keep on top of rapid-response pitching: prepping commentary, ensuring target media lists are built, and knowing when to pitch without commentary. Check out my latest LinkedIn post, How Rapid Does ‘Rapid Response Pitching’ Have To Be?,to learn more.