67% of Women Keep Social Profiles Private

There have been many demographic studies conducted on those most likely to use social media. For instance, a 2011 Nielsen Report found that women between 18–34 who are of Asian or Pacific Islander decent, living in New England with a bachelor’s or graduate college degree, making less than $50K/year, are most likely to use social networks. However, this report, like others, didn’t specifically analyze a crucial aspect of social network use – privacy.