67% of Women Keep Social Profiles Private

There have been many demographic studies conducted on those most likely to use social media. For instance, a 2011 Nielsen Report found that women between 18–34 who are of Asian or Pacific Islander decent, living in New England with a bachelor’s or graduate college degree, making less than $50K/year, are most likely to use social networks. However, this report, like others, didn’t specifically analyze a crucial aspect of social network use – privacy.

Is Social Media Killing the News Industry?

According to Gartner, worldwide social media revenue is forecast to reach $14.9 billion this year and practically double to reach $29.1 billion by the year 2015. With this level of growth, will print newspapers ultimately cease to exist? Will social media replace our most trusted and beloved news anchors like NBC’s Brian Williams or PBS’ Jim Lehrer? While certain research suggests this will soon be the case, there are also clear and unique advantages of traditional journalism and news outlets that social media cannot supersede.