April Fools’ Day Tech Pranks

April Fools’ Day marks a long-standing tradition of practical jokes, hoaxes and good, old-fashioned tomfoolery. So, naturally, it’s one of my favorite holidays! With everything from “kick me” signs taped to people’s backs and flour poured into hairdryers, to toothpaste-filled Oreo cookies and Saran Wrap on the toilet seat, April 1st is a day when many are constantly looking over their shoulder … and the tech world is no different! Just try putting a Post-it note over your coworker’s mouse trackball, or pressing Ctrl+Alt+↑on their computer keyboard, and watch them go nuts (note: Ctrl+Alt+↓ is the fix for the second trick).

Besting the Booth Babe Trade Show Strategy

As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of buzz around new announcements, technology innovations and partnerships. But, one thing I didn’t expect to see so much coverage around was the continued use of “Booth Babes.” While booth babes are getting increasingly negative exposure, several of my clients who were in attendance at Interop this year found creative ways around this tactic – and to great effect!