Why B2B Companies Should Be On SlideShare

SlideShare, the social media network that hosts online presentations, is kind of the unsung hero of the B2B world. Maybe it hasn’t exactly caught fire precisely because so much of the content is B2B-focused.  The truth is that SlideShare is one of the most useful, if not the most useful, social media network for businesses that need to educate prospects about their products and services in a fun, engaging way.

Are Photo Networks Worth Your Time?

While often thought of as another way to broaden a company’s reach, are photo networks like Pinterest and Instagram really worth a business’ time? With 48.7 million users on Pinterest and 100 million users on Instagram, it seems companies may be missing a trick if they don’t work to leverage these popular tools. But, without a clear strategy in place and reasonable expectations, they might not be as successful as they’d like.

What’s ‘The Gist’ of it?

Thanks to text messaging and social media sites like Twitter that have reduced much of today’s communication to a mere character count (if not simply a picture), it could be argued that people are growing weary of long-form content and are just looking for the bottom line, leaving them asking, “What’s the gist of it?”

Well, now there’s a site that helps you find just that. Launched today by the creators of Someecards and HappyPlace, The Gist gives a comedic take on the day’s top news in as few words as possible – usually just a sentence or two!

Google Trends Show PR Insights

Google Trends may be one of my new favorite tools. Not only is interesting to see fluctuations in hot topics of the day or things you’re interested in, but it’s great for PR campaign measurement too. Something public relations professionals constantly struggle with is showing ROI on media campaigns, which are often more tangential in nature. But, thanks to tools like Google Analytics, which can (hopefully) show traffic spikes on clients’ websites after major announcements or media pushes, and, now also Google Trends, the task of demonstrating ROI is becoming a bit easier.

Weather Channel Taps Social Media for #Nemo Blizzard

Sandy, Katrina, Irene, Andrew… all memorable names of Hurricanes that have wreaked havoc on U.S. coastlines and mainland in years past, but have you heard of Nemo? In case you’ve been living in a sunny California bubble, Nemo is the first named blizzard that’s predicted to hit the North East by tomorrow afternoon… and hit hard. But when did we start naming blizzards? Even the infamous blizzard of ’78 went unnamed. So, what’s Nemo all about?

The answer is simple: social media.

A New Social Network You’ll “prollie” Want to Check Out

With more than 200 social networking sites in existence today, it’s safe to say the social sphere is a crowded market. But, with most social network users only maintaining an average of three to five profiles, how can newcomers hope to make their mark on the industry?

Undoubtedly this was one of the questions co-founders and brothers Mike and Red Fabbri asked themselves as they started one of the newest social platforms, prollie.

Where Do You Turn In A Crisis?

Tonight, at approximately a quarter past 7:00 p.m. ET, people across New England felt the 4.0+ magnitude earthquake that emanated from 20 miles west of Portland, Maine. But, at first, not knowing it was an earthquake, people looked for an answer to what caused their building to tremble and books to fall from their shelves. So, where did they turn? For many, the answer was social media.

What Blog Topics Get the Most Traffic?

Maintaining a blog is a great social media tool to showcase thought leadership and involvement in your industry, but one of the main purposes of a blog is also to attract visitors to your website. To keep a high readership, it’s important to produce content that’s relevant, newsworthy, and… here’s the key… timely!

Using Twitter for Customer Service

While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public forum for interacting with disgruntled consumers, but Twitter has become the primary soap box for many to voice not only outrage, but also satisfaction with both products and services alike.

The Benefits of Tweeting for CEOs

Should CEOs be tweeting? Well, you’ve heard it from the numbers before… 77 percent of consumers said they trust a CEO who tweets more than one who doesn’t… one good tweet from a CEO is worth more than 100 tweets from other staff… 82 percent of employees have more confidence in a tweeting CEO… 93 percent believe that CEO engagement in social media helps showcase company values, reputation, and leadership…